Look, at this point, we don’t really need Activision to tell us that they’re successful – they own a large portion of the most profitable franchises in gaming, including the highest-grossing one. However, they’ve seen fit to put together a press release clearly stating the results of the October to December period – and take a wild guess how it went.
Activision-Blizzard is reporting a “better-than-expected” fourth quarter, with $1.768 billion in GAAP (Generally Accepted Accounting Practices) revenue and $2.595 billion in non-GAAP revenue. The 2012 calendar year also seemed to have been highly profitable, as they managed a more than healthy $4.856 million in GAAP revenue and $4.987 in non-GAAP revenue.
The company attributes their success, both in Q4 and in 2012, to many factors, namely:
- Black Ops II, which became the #1 best-selling game of 2012 and the first game to reach $1 billion in 15 days (beating Avatar by 2 days)
- Their ownership of the Call of Duty and Skylanders franchises – the 1st and 3rd best-selling franchises, respectively
- Diablo III, which was the #1 best-selling PC game of the year
- World of Warcraft: Mists of Pandaria, which was the #3 best-selling PC game of the year
Bobby Kotick, CEO of Activision-Blizzard, claimed that Activision was “ very pleased to
report that Activision Blizzard delivered the best performance in its history. With better-than-
expected net revenues, record operating margins and record earnings, and over $1.3 billion in
operating cash flow, we continue to set the industry success bar.”
Kotick then goes into Activision’s plans for the new year, stating that “we will continue to invest in our established franchises, as well as several new properties. We expect these investments to drive our growth over the long term and to enable us to deliver superior returns to our shareholders in the years to come. ”
Among those upcoming plans are the release of Black Ops II DLC pack Revolution for other platforms beyond the Xbox 360, and of StarCraft II: Heart of the Swarm, the long-awaited expansion to StarCraft II: Wings of Liberty. Revolution‘s arrival to all platforms is planned for sometime in Q1, while Heart of the Swarm has a confirmed release date of March 12th.
More info is forthcoming, as Activision-Blizzard continues planning in the new year.