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Namco Bandai to Publish Codemasters’ Games in Europe and Australasia

If you’re a fan of Codemasters’ work, and you happen to live in continental Europe and Australasia, listen up.  A recent press release revealed that Namco Bandai Games Europe S.A.S. has signed an agreement with Codemasters to distribute its games across the aforementioned regions.

According to the statement, this agreement gives Namco Bandai the power to distribute GRID 2, sequel to the apparently BAFTA award-winning game, in such countries as the United Kingdom, Ireland, France, Germany, Russia, Italy, Spain and so forth, as well as parts of Eastern Europe, all of the Benelux and Nordic regions, Australia and New Zealand.  This agreement also refers to various “major forthcoming games to be published by Codemasters on its Codemasters Racing label”, including titles that have presently remained unannounced.

“Our partnership with Codemasters started a few years ago with a few number of territories. Throughout the years, we have built a trustworthy relationship leading us to add key countries every year in our partnership,” says Alberto González Lorca, VP of  Third Parties for  Namco Bandai Games Europe.  “Today we are taking a new step by adding the United Kingdom and Ireland to our distribution agreement offering Codemasters the full potential of our network but also support in marketing and communication.”

Codemasters’ CEO, Rod Cousens also went on record about the agreement, stating that “[a]s the dynamics of interactive entertainment change and evolve, then the shift to collaborative support via structured agile partnerships, which extend cost efficiencies and provide for stronger alliances, is the way forward.  We have progressed our relationship with Namco Bandai Partners for more than two years and, during that time, we have expanded territorial reach, which has worked well. We are now able to build on this and further extend our relationship to embrace more countries, including the UK and functions. By working together in this fashion we play to each other’s strengths and are trailblazing an arrangement which is likely to become more prevalent in a borderless industry.”

For now, the agreement appears to be mutual and of no harm to the industry, but we will monitor this pairing as the year continues.

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